The FUNetix 12-Hour Reading App is an initiative of the American Youth Literacy Foundation that helps new and struggling readers, and especially underprivileged children, overcome learning challenges and learn to read English. The app uses a patented system that simulates a one-on-one tutoring experience so that children can learn virtually and independently even in homes where no adult support is available. 

The Challenge

FUNetix faced challenges in establishing Google Ads as a long-term growth channel and reaching their goal of universal distribution of the app.

The post 497% Increase in Conversions with Google Ads Strategy appeared first on Galactic Fed.

Juni Learning provides online STEAM classes in topics such as Coding, Investing, Communications, Math, and Science. Recognized by Forbes and Business Wire, Juni Learning features dynamic projects and videos as well as private and small group classes with credible instructors. Juni Learning is also backed by top leaders in technology including Arielle Zuckerberg, Y Combinator Co-founder Jessica Livingston, and AME Cloud Ventures.

The Challenge

Juni Learning needed help enhancing their online presence to capture more qualified leads and increase brand awareness, ensuring they were visible to parents and students seeking high-quality online education options.

The post 230% Increase in Organic Traffic with Custom SEO Strategy appeared first on Galactic Fed.

Marker Learning is the world’s first affordable and accessible learning disability assessment service, offering a telepsychology platform that provides comprehensive evaluations and personalized action plans. By working with licensed psychologists, Marker helps identify each learner’s unique needs, delivering clear diagnoses and documentation that can be used for school or work accommodations. Their mission is to ensure that everyone has access to the support they need, taking a modern, accessible approach to learning disabilities through thorough assessments, diagnoses, and tailored support.

The Challenge

Marker Learning faced limited visibility, struggling to reach those actively searching for learning disability assessments and support. They needed help from Galactic Fed to increase their online presence and ensure they were positioned in front of their target audience.

The post 261% Increase in Organic Traffic with Custom SEO Strategy appeared first on Galactic Fed.

Due to COVID, Aspire expanded its programs to virtual and in-person sessions to continue serving youth in need of tutoring. They currently offer virtual tutoring sessions, virtual and in-person Learning Pods, and the Community Reading Buddies program that connects young adults mentors with early readers. 

Aspire Education wanted to find sustainable ways to improve lead numbers and reach potential donors. They set a goal to increase their qualified leads, increase donations, and attract more participants for the Community Reading Buddies program. 

To help the client reach their goals, Galactic Fed developed a paid media strategy to reach the desired audience and compel them to act.  

The Strategy: 

Galactic Fed set out to create a paid media strategy that would help Aspire to generate more leads through Google Ads. By utilizing paid search ads, our team reached leads who are interested in Bay Area education initiatives as volunteers, donors, and program recipients. 

The Galactic Fed team tested specific keywords that were likely to reach the desired audience. They also created highly targeted custom audiences related to topics such as online courses, childcare, education, tutoring, and educational resources, among others. 

The team created remarketing lists for search ads (RLSA), which allowed Galactic Fed to create tailored search campaigns based on user actions—in this case, users who have visited Aspire’s website, therefore more familiar with the brand and are more likely to convert. 

In addition to the RLSA campaign, Galactic Fed also created a Bay Area-specific ad group to meet the primary goal of targeting inquiries and getting leads from the Bay Area.

By combining strong market research with a hyper-targeted search campaign strategy, Galactic Fed set the foundation for Aspire Education to consistently reach relevant audiences and deliver strong CTR and conversion rates. 

The Success:

Thanks to the work of Galactic Fed, Aspire Education has expanded its reach and attracted new volunteers and program recipients to join their efforts. 

The post Using Google Ads to Achieve a Conversion Rate 27% Higher Than the Industry Benchmark appeared first on Galactic Fed.