Plooto has been trusted by over 10,000 small-to-midsize businesses because of its  all-in-one automated payment software that’s easy-to-use and accessible to everyone. 

Plooto helps business owners and finance professionals simplify payments and automate all accounts payable and receivable workflows on a single platform, allowing them to streamline processes, save time, and focus on growing their own business.

The Challenge

Plooto wanted to boost the number of leads which include users who sign up, answer business-related questions, and verify their email addresses, and product qualified leads (PQLs) which are users who submit relevant documents, get verified, and then make their first payment through the system. They also sought to increase conversions from free trial to paying subscribers.

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The Challenge

With rapid growth and increasing demand, Earnin wanted to ensure they continued providing the best experience for their users. They approached Galactic Fed to conduct a full audit and develop a comprehensive strategy to optimize their platform’s performance, enhance user engagement, and drive customer satisfaction.

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Jeeves is a global expense management platform that simplifies financial processes for businesses of all sizes. With an intuitive interface and robust features, Jeeves empowers companies to control their spending, streamline expense reporting, and gain greater financial visibility.

Jeeves was recognized as the ‘Fintech of the Year’ in 2023 at the Europe Fintech Awards, highlighting its commitment to innovation and excellence in transforming how organizations manage expenses efficiently and effectively.

The Challenge

As a startup, Jeeves was focused on gaining traction and expanding its customer base across different regions. To achieve this, they needed to generate a steady flow of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), while ensuring their website was optimized for converting these leads into paying customers. To drive growth, Jeeves needed to boost its online presence and ensure the user experience made it easy for potential customers to convert into paying clients.

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Payment 1 is a trusted loan company in Texas and New Mexico specializing in personal loans, auto loans, and tax refund advances. They also allow customers to get loans online without ever having to go into a physical branch.

The Challenge

Payment 1 had inactive social media channels and outdated visuals that no longer aligned with their brand identity, leading to missed opportunities in client engagement and education.

The post Increased Organic Followers and Engagement Growth After Social Media Makeover appeared first on Galactic Fed.

In addition, the agency also took on the responsibility of launching their Google Ads Search & Display Campaign with the release of their new web application. While the relationship was expected to be temporary and last for 1-2 months, the team at Galactic Fed continually exceeded performance expectations, and the project ran close to a total of 9-months before being handed off to their internal team members.

Strategy:

Universal App Campaigns (UACs)

With very few levers to pull to increase performance in UACs, the strategy focused heavily on cycling in creative assets (text, images, videos, HTML5) while also adjusting Target CPA bid in minor increments. Being a Machine Learning campaign type, it was essential to avoid making several small changes to the campaigns as this would make the campaign recalibrate and enter into a brief learning phase, hindering performance. With this insight, Galactic Fed created testing campaigns to avoid changes in their main Evergreen campaign.

Google Search + Display

The primary focus was to launch Search + Display Campaigns with the release of the client’s web application. Galactic Fed leveraged several resources such as competitor research, past search campaigns, and other paid channel insights to understand specifics to avoid and areas to further exploit. Due to an initial six-figure first month budget, they focused on casting a wide net to accelerate learnings of what works / what doesn’t work.

Apple Search Ads (ASA)

Having a significant overlap with Google Search Campaigns, Galactic Fed were able to utilize the majority of the insights from those to refine the current ASA Campaigns. The strategy included simplifying the account structure to allow for more control over the keyword CPT bids, accelerate testing new keywords, and creative set testing – while saving a lot of time in the high-touch point interface.

Execution:

Universal App Campaigns (UACs)

Heavily focused on creative, Galactic Fed devised a dual-threat campaign testing system to accelerate creative learnings and rotate the highest performing creative into the main Evergreen campaigns. Additionally, Galactic Fed leveraged their network of design resources to produce several high-quality videos and images that passed compliance approval.

As for evaluating creative asset performance, the Galactic Fed team was fortunate to have a direct Google UAC fin-tech rep that requested the Google measurement team to build a Google Data Studio dashboard to showcase creative performance. With the help of this dashboard and a pivot table, the Galactic Fed team were able to discover creative assets that produced low impressions, declining CTR, and reduced spend. Subsequently removing them from the campaign and add in new creative, or vice versa, taking the high-performing creative from the testing campaign and moving to the main Evergreen campaign.

Furthermore, Galactic Fed systematized their creative learnings in a spreadsheet as the team rotated creative to keep track of the assets’ qualitative features. This system was essential in performing monthly qualitative analyses of their learnings that were shared with the client.

Apart from cycling creative, Galactic Fed also carefully adjusted Target Bid (tCPA) in minor increments to avoid drastic performance shifts and to help decrease CAC.

Google Search + Display

After scouring through several resources (competitor spy tools, past campaigns, other ad channels), Galactic Fed cast a wide net of attack with 30+ search campaigns (Brand, Competitor, Category) to drive traffic to the new web application. Their search campaign structure consisted of SKAGs (BMM + Exact) followed by two ETAs and one RSA per ad group to test the several compliant approved headlines and descriptions.

Early on, Galactic Fed focused on reducing their wide cast net (i.e., finding what didn’t work) as the team paused keywords, added negative keywords, ad copy, ad extensions, and landing pages. This strategy helped accelerate the learning process as it was a priority to reasonably scale spend as fast as possible. It took the team about four weeks for their initial major tests to surface clear winners / losers.

They then double-downed on winning campaigns by rotating through automated bidding strategies and winning keywords by driving up search impression share. Within six weeks of launching, Galactic Fed were able to scale spend to six-figures per month.

After receiving confirmation that UACs did not compete with mobile-web search campaigns, they had a significant breakthrough in performance on mobile-web campaigns as they produced half the CAC of the computer device search campaigns. Serving on mobile-web allowed them to increase spend even more as Galactic Fed hit a six-figure spend in just one week. Apart from this, they executed several weekly and bi-weekly analyses such as mining the search terms report, device / location / ad schedule / keyword bid adjustments based on performance, and new ad copy / ad extensions.

As for Display, Galactic Fed launched a remarketing campaign, segmenting individuals based on website recency and viewed content. After hitting enough conversions from Display Remarketing, they launched a Smart Display Campaign that ended up producing a similar CPL to the Category Search Campaigns.

Apple Search Ads (ASA)

The first order of business was to restructure the campaigns into ASA’s best practice campaign structure (Brand, Competitor, Category, Discovery). Inside these campaigns, Galactic Fed used SKAGs with the primary intent to set creative testing at a keyword level and control targeting options within ad group settings.

One limitation of ASA is that it only shows cost-per-install (CPI), not down-funnel KPIs (e.g., CAC). They needed a solution to this problem. With the help of exported MMP data, exported ASA data, and internal search volume data, provided by the two ASA reps, they were able to create a framework to join all three data sets. Subsequently, this allowed them to determine CAC at the keyword level. This newly devised bidding strategy allowed Galactic Fed to increase their spend on ideal CPA keywords and pause / lower CPT bids on poor performing keywords.

Apart from weekly CPT bid adjustments, the other primary driver of performance in the account was adding new keywords. Galactic Fed derived new keywords from mining the Search Terms report in their broad-match Discovery Campaign, as well as brought over high-performing keywords from Google Search Campaigns to their Discovery Campaign. Pending the performance of the keyword in the Discovery Campaign, they either moved it to the appropriate exact match campaigns and added as a negative in their Discovery Campaign, or paused the broad-match keyword altogether.

Performance Results:

UACs

Before partnering together, the client was spending close to six-figures per week on UACs, in-which averaged out over the 9-months, Galactic Fed were able to help scale up spend 68% while decreasing average CAC by 11% and driving an increase in conversion rate (CVR) by 42%.

Engagement Date Range: 5/27/19 – 1/5/20

Previous Date Range: 2/25/19 – 5/26/19

68% Average Spend Increase.

• $151k/week from the average spend per week during their engagement.
• $90k/week average spend for the previous three months.
• (151k – 90k) / 90k = 67.8%

11% Average Decrease in CAC

• $59 Overall (iOS + Android – Evergreen + Testing) during their engagement.
• $66 Overall (iOS + Android – Evergreen) three months prior to their engagement.
• ($59 – $66) / $66 = -10.6%

42% Average CVR Increase.

• 23.74% average CVR during their engagement.
• 16.77% average CVR for the previous three months.
• (23.74% – 16.77%) / 16.77% = 41.6%

Google Search + Display

Due to not having CAC performance to benchmark from, Galactic Fed’s main highlight was proving out that Google Search + Display Campaigns are a long-term growth channel for the client as the team had a few weeks with over six-figure spend. Furthermore, in search campaigns, they were able to achieve a 15.56% CVR (click to conversions), a 7.17% CTR, and a lower CAC compared to other profitable channels. Lastly, it was recently discovered that these two campaign types are bringing in very high LTV users – another sign of success.

Apple Search Ads (ASA)

Prior to the partnership, the client was spending close to six-figures per week on UACs, in-which averaged out over the 5-months, they were able to help scale up spend 52% while maintaining CPA. Also, the Galactic Fed team were able to have a significant break-through in CAC performance by using a LAT-ON install calculator to find a new audience segment that produced a CAC 50% less than the average of all the other campaigns.

Engagement Date Range: 5/27/19 – 10/13/19

Previous Date Range: 2/25/19 – 5/26/19

52% Average Spend Increase.

• $25.2k/week from the average spend per week during their engagement.
• $16.6k/week average spend for the previous three months.
• (25.2k – 16.6k) / 16.6k = 51.8%

50% Average Decrease in CAC

• $27 CAC for LAT-ON Campaigns during their engagement.
• $54 CAC for Non-LAT-ON Campaigns during their engagement.
• ($27 – $54) / $54 = -50%

The post Scaled up Spend 68% While Decreasing Average CAC 11% appeared first on Galactic Fed.

This fintech startup offers international financing solutions for businesses that span the globe. The client’s goal was to launch aggressively and harness the power of paid advertising growth strategies. 

The Galactic Fed team created a strategy for Facebook Lead Generation ads and quickly expanded their efforts to include more markets because of positive campaign results. Not long after, the team added LinkedIn Lead Generation ads to the mix thanks to Galactic Fed’s success with Facebook. 

The Strategy:

Galactic Fed’s strategy for this client was to launch Facebook ads to identify growth opportunities, bring in qualified leads, and then expand advertising to other platforms. Ultimately, Galactic Fed performed daily optimizations that turned their big strategy into a winning approach for the client. 

Facebook and LinkedIn required different approaches for lead generation. Galactic Fed first launched a client campaign using Facebook Lead Generation campaigns with carousel and slideshow ads mainly targeted to Mexican audiences. As the ads began to achieve positive results, paid ad specialists expanded their efforts to other markets, such as the UK, Europe, and Canada. Because of positive campaign performance across Facebook ads, Galactic Fed applied its learnings to build strong LinkedIn lead generation campaigns. 

For LinkedIn, the team applied aggressive optimizations and constant audience updates to ensure the client was reaching the most prospective leads. Unlike on Facebook, Galactic Fed specialists discovered that most complete registrations came from Canada, the EU, and the UK, causing them to shift focus away from Mexico on the new platform. And while carousels and slideshows achieved the best results on Facebook, single image ads worked best for LinkedIn audiences. LinkedIn leads were more expensive compared to Facebook, but the quality of leads was competitive, contributing to the overall success of our campaigns. 

Thanks to a successful Facebook campaign launch, Galactic Fed was able to quickly gather learnings and create effective strategies across two paid advertising platforms. 

The Success:

Very quickly, Galactic Fed exceeded expectations for the client. The client even had to hire additional team members to manage the incoming qualified leads (a great problem to have).

Overall, we helped the client:

• Bring in 14,607 leads with a CPL of $11.46 with Facebook ad campaigns
• Get 3,279 lead form opens via LinkedIn
• Bring in 338 leads with a CPL of $162.29 with LinkedIn ad campaigns
• Attracted a total of 14,945 leads (so far)

The post How Facebook & LinkedIn Ads Attracted 15K Leads For FinTech Startup appeared first on Galactic Fed.

Galactic Fed worked with a fintech startup that is one of the fastest-growing homeownership companies in America. This company is making homeownership simpler, faster, and most importantly, more accessible for all Americans. It operates as a direct lender that provides a fast, transparent digital mortgage experience backed by superior customer support. It empowers consumers with transparency and affordability, and an approach that leverages technology and data. 

With its digital presence being one of the key things that sets it apart from the rest, the company teamed up with Galactic Fed to come up with, and execute an SEO strategy tailored to their specific needs and the goals they hope to achieve. This includes high-level content creation strongly driven by a content gameplan that is 100% backed by data and keyword research, white hat link building, and internal link architecture. 

Strategy: 

Galactic Fed kicked off the project by getting to know the company and gaining a deep understanding of the brand, the business, as well as their market, to be able to provide a strategy that is perfectly tailored to them. This drove the initial keyword research, which equipped the content creation team with a highly strategic gameplan, which in turn, fuels its link building campaign, increases its online visibility, and improves its SEO rankings. Internal link architecture is also incorporated into the strategy to help spread link equity across the entire site. Each of these projects is powered by each other, and collaboratively boosts and strengthens the site’s digital presence, reach, engagement and influence

Performance Results:

In less than five months, this fintech startup’s backlink profile increased by over 100%. Before the engagement started in February 2020, the site had a low amount of backlinks that the client wanted to increase. Through an effective link building campaign, the site increased in backlinks by 276% from highly relevant sites.

In addition, the site’s organic traffic increased by a total of 81% in 5 months. 

Over the same timeframe, the site had a 94% increase in keywords ranking in top 10.

The ongoing efforts and strategy of the Galactic Fed team continues to boost all of the numbers that matter and continues to deliver real results to the client’s business.

Engagement Date Range: 02/18/2020 – 07/18/2020

• 276% increase in backlinks
• 81% increase in organic traffic
• 94% increase in keywords ranking in top 10

The post Stellar SEO and Link Building for Homeownership Fintech Startup appeared first on Galactic Fed.

The client is a Silicon Valley tech company that offers small to medium-sized businesses a platform that seamlessly connects the dots between time cards, payroll, and workers’ compensation, helping them easily manage, pay, and insure the hourly workforce.

The company came to Galactic Fed and asked us to put together an SEO program that would increase their visibility online, send relevant traffic to their site, and improve their site’s overall performance. In order for all these improvements to happen, Galactic Fed identified all issues on their site, set up their SEO foundation, made sure that best practices are followed, built relevant and quality backlinks, optimized the site’s internal link architecture, and provided SEO consultancy and guidance.

Strategy:

Before the team dove into link building and into the rest of our digital marketing program, Galactic Fed had to make sure that the entire site was optimized so all the rest of our efforts will have a better impact on its rankings. So in the first few weeks, Galactic Fed laid down the groundwork for the rest of our marketing strategy by setting up a comprehensive SEO foundation that helped us zero in on the search phrases that their target audience was actively searching for. These high-value search phrases were then used to fine-tune the meta copy of the many different pages on the site. A complete technical SEO audit was performed, pinpointing all the issues that needed to be resolved, including page speed problems, broken links, weak meta copy, etc. Galactic Fed also recommended the best solution for all the issues Galactic Fed found and helped the client’s team understand and implement these recommendations. The team also started configuring the link architecture of the site to make sure they spread the ranking power across its pages.

The heart of the campaign was link building. The team put together an outreach campaign, focusing on getting relevant and high-quality websites to link back to the client’s content to boost the site’s overall backlink profile.

Keyword research, technical SEO site audit, and internal link architecture are done on a regular basis to continue to work magic at the backend while links continue to pour in.

Performance Results:

The SEO program the team put in place is still ongoing, and it’s only been five months since Galactic Fed kicked off the engagement, but the results are already through the roof. The referring domains pointing to the site grew from 125 to 284, making a 127% increase and counting. Backlinks also increased by 66%, going from 523 at the beginning of the campaign to 870 as of this writing. The site also now ranks for 93% more keywords compared to when the campaign started. Finally, Galactic Fed have brought a 25% increase to the site’s organic traffic so far.

Link Building Engagement Date Range: 5/7/2020 – 10/6/2020

127% increase in referring domains

• 284 valuable referring domains 5 months into the engagement
• 125 referring domains at the start of the engagement.
  • (184 – 125) / 125 = 127%

66% increase in backlinks

• 870 valuable referring domains 5 months into the engagement
• 523 referring domains at the start of the engagement.
  • (870 – 523) / 523 = 66%

93% increase in total number of keywords

• 1,219 keywords 5 months into the engagement
• 633 keywords at the start of the engagement
  • (1219 – 633) / 633 = 93%

25% increase in organic traffic

(123 – 99) / 99 = 25%

123 organic search traffic 5 months into the engagement

99 organic search traffic at the start of the engagement

Referring domains & Backlinks from 05/07/2020 to 10/06/2020

Organic Traffic Organic keywords from from 05/07/2020 to 10/06/2020

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LiftRocket is a self-help community that offers a mobile app as a way to connect people who are in need of immediate financial assistance. Their platform allows members to contribute to support LifRocket’s community fund that will allow other members in the community to receive a “Lift” or fund that they need for personal emergencies may it be car maintenance, meeting a medical expense, or replacing a smartphone. This innovation gives a chance for people to help and receive financial help without going through the stress of a lot of paperwork.

To improve their digital presence, the Galactic Fed team was brought in and directed the client’s SEO strategy. Galactic Fed studied the client’s keyword space via thorough keyword research and used this to leverage their ranking by executing different strategies including link building, on-page optimization as well as content creation. Towards the end of the campaign, LiftRocket has increased their backlink profile and ranking.

Strategy:

The team proposed a tailor-made strategy for LiftRocket starting with keyword research. This allowed the Galactic Fed team to better understand the keyword space of the client ensuring that they are aligned with the client’s target audience and their goals. Subsequently, the Galactic Fed team then launched other projects including link building where Galactic Fed partnered with relevant sites and enriched the backlink profile of LiftRocket. The team also ran a thorough review and audit of the client’s entire site map that made us aware of the issues within the site and allowed us to address them accordingly. Galactic Fed optimized the meta description, title tags, content, and internal links of LiftRocket’s pages for better user experience. The team also worked on the client’s content strategy and generated insightful articles that contained focus keywords to help enrich LiftRocket’s content.

Performance Results:

After engaging with the Galactic Fed team, the overall metrics of the site improved. The page load speed score of the site increased, allowing a better user experience with a decreased bounce rate. The site earned 2900% more referring domains and 3400% more backlinks. Along with this, there was a 2000% increase in organic keywords ranking in the top 100. Together with the increase in organic keywords, the domain authority of the site jumped from DA 5 during the start of the engagement to DA 13 after only barely 3 months. Likewise, the domain rating of the site improved dramatically from having a DR 2 in May 2020, the site ramped up to DR 16 in August 2020. Collectively, there is evident growth in the site’s overall ranking.

The post LiftRocket Increased Backlinks and Referring Domains in 3 Months appeared first on Galactic Fed.