Snakes & Lattes is a unique board game bar and restaurant with locations in Toronto and the U.S., hosted by passionate Game Experts dedicated to enhancing the guest experience. Each venue boasts an extensive library filled with a diverse range of board games, creating a vibrant atmosphere for casual gamers and socializers alike.

With a full-service restaurant and bar offering delicious food and beverages, Snakes & Lattes provides a complete entertainment experience that encourages social interaction and creativity.

The Challenge

Snakes & Lattes needed support in increasing their online reservations and private/corporate event bookings. They wanted to attract more guests to their locations by increasing their online visibility and ensuring their brand reached those looking for entertainment options seeking social experiences.

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Taco Del Mar is a fast-casual taco chain operating in 66 locations across North America. They are known for their blend of modern and authentic Mexican cuisine. Famous for their Rippin’ Fish Tacos, massive Mission-style burritos, and Baja flavors, Taco Del Mar offers a beach-front vibe in every location. Every day feels like a getaway, where everyone is treated like an amigo, and every bite provides a delicious, high-quality taste of coastal Mexican eats.

The Challenge

Taco Del Mar wanted to boost their online presence and brand personality on Meta. They recognized the need to add humor and highlight their mascot, Carlos, in their content. They wanted to go beyond food photos and bring Carlos to life to strengthen their brand identity. Galactic Fed took on the challenge, aligning the content with Taco Del Mar’s style to ensure consistent and engaging posts for better brand recognition.

Our Creative Work

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Quiznos is an American franchised fast-food restaurant renowned for its tasty subs, salads, and soups. With 400 stores across America, they bring flavorful and satisfying meals to customers nationwide.

The Challenge

Quiznos wanted to boost their brand visibility on Meta and TikTok to strengthen their customer relationships.

Our Creative Work

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Crowd Cow is a leading American online meat delivery marketplace that connects consumers with responsible fisheries and ranchers. They offer high-quality, ethically sourced meats, empowering customers to make informed choices while supporting local producers. With a focus on quality and sustainability, Crowd Cow stands out in the meat delivery industry, catering to consumers who value both flavor and ethical sourcing.

The Challenge

Crowd Cow needed to boost revenue from their email marketing while focusing on customer retention. They aimed to enhance their email strategy to reduce member cancellations, improve audience segmentation, and increase revenue from email blasts and automated sequences.

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Offline is a restaurant subscription service that inspires members to get out and explore their city. Each month, Offline matches subscribers with two local spots and even covers part of the tab, making it easier to try something new. With over 7,000 members and a unique model that relies fully on subscriptions, Offline supports local businesses without charging them any fees.  

The Challenge

Offline partnered with Galactic Fed to develop a smart, cost-effective strategy to boost subscriptions, helping them grow in both new and existing markets while staying true to their mission of supporting local communities.

The post 41% Increase in Subscriptions through Meta Ads, Landing Page, and Creative Optimization appeared first on Galactic Fed.

The client needed a partner to lead store traffic and brand awareness efforts on the Facebook Advertising channel to drive in-store foot traffic from new customers for 900+ participating stores in the post-COVID lockdown months. As part of the client’s desire to support the local franchisees and to bridge the gap in the advertising calendar between now and the start up of the Q4 push, Galactic Fed came onboard to identify the most viable and cost-effective strategy to boost offline purchases and provide exposure to the participating stores.

Strategy – Facebook Ads:

Total Budget – $42,000

• $30,000 (General campaign)
• $12,000 (Cream Cheesecake campaign)

Galactic Fed started uploading the participating store locations under the client’s official Facebook page structure to kickoff. The team also uploaded the client’s past customer lists (purchasers from the last 365 days) for creating lookalike audiences. Additionally, they referred to the customer persona insights provided to them and researched close-competitors to derive potential interest targets.

Galactic Fed focused primarily on the TOFU audiences (High-value Lookalikes from the prospect lists living in the USA, with a confidence affinity of 5%) for the store traffic campaigns. To make the targeting more precise and cost-effective, they narrowed the audience further with relevant interest targeting features. Here is the summary of the final campaign structure:

• 10 Store Traffic optimized campaigns focused on 1% LALs primarily (customer lists – all purchasers) and obtaining stable cost-per store visits (CPSVs).
• Narrowed audience with interest targets (buyer personas specific) and followers of relevant competitors:
  • Each campaign housed within itself up to 5 ad sets.
  • Each ad set contained one Store Set and four ads (two single-image formats and two carousel format copies).
  • Each Store Set contained multiple store locations in the same state, with an automatic radius setting. For example, all Massachusetts locations were part of Store Set A, while all Texas areas were part of Store Set B.
  • Each ad displayed dynamic fields for the corresponding store address & phone number and allowed users to get directions to the store nearest to them.

Conversion Tracking – Galactic Fed relied on the following two methods for performance tracking (indicative):

• A unique coupon code was created to track the Facebook Ad campaign performance. This coupon code was included in all the ad copies.
• Directly attributed offline purchases were tracked through the sales CRM data, uploaded to the Facebook API once every month.

Performance Results

Performance Numbers from the General Campaign (Sep 21 to Oct 11 period): 

From Sep 21 to 30, the store traffic Facebook Ads saw confirmed 194 purchases with a conversion value of $13,671.26 at approximately 1.0 ROAS (return on ad spend).

The most in-store purchases occurred in Florida, followed by Texas and California.

• Female users attributed the most purchases (68%).
• Most in-store purchases were attributed to iPhone device users (79.4%).
• Most in-store purchases occurred on Monday (32%), followed by Tuesday (18%) between 3 – 7 pm.
• The carousel ad creatives captured the most Impressions, Reach, CTRs (click-through-rates), and in-store purchases.

Wins:

• All the campaigns performed well in general ad engagements for all the targeted locations under generic and custom ad sets.
• On average, over 2 Million users saw the ads at least 4.36 times.
• Based on the in-store conversions data available for Sept, the campaigns achieved a ROAS of approximately 1.0 ROAS
• Throughout the campaign period, the ads earned:
  • 475 Positive Reactions
  • 13 Post Comments
  • 10 Post Saves
  • 43 Post Shares
  • 160 Page Likes

Summary:

• Spend: $30,000
• Reach: 2,085,417
• Impressions: 9,088,223
• Link Clicks: 6,970
• CTR: 0.17%
• Avg. CPC (Link clicks): $4.30
• Frequency: 4.36
• In-store Purchases (Sep 21 to 30): 194
• In-store Purchases Conversion Value (Sep 21 to 30): $13,671.26.

Note: The offline conversions attribution data for Oct 2020 is currently a work in progress. The Cream Cheesecake Campaign is ongoing.

The post Using Google Ads to Achieve a Conversion Rate 27% appeared first on Galactic Fed.

Before Galactic Fed, Maple Guild had never done any paid media or digital marketing outside of building a website. Their website was built in 2018 (approximately one year before contract start) and had less than 100 customers throughout that year purchase directly on their website.

Our goal was to create base metrics to determine the feasibility of scaling paid media efforts. This includes showcasing conversion rates, cost per add to carts/purchases, ROAS, and brand awareness metrics such as ad recall lift and social media following.

Strategy: Google Ads

Our Google Ads strategy consisted of a mix of Search (70% of Budget), Smart Display (10% of Budget), and Smart Shopping (20% of Budget).

Our search campaigns consisted of two types of campaigns on Google:

• Brand Campaigns – Targeting Maple Guild brand queries
• Competitor Campaigns – Targeting queries for other large syrup producers

Galactic Fed used Google Shopping Campaigns for generic keywords and SKU related keywords to push for purchase.

Facebook Ads

Facebook Ads budget was split 50 / 50 between Conversion Campaigns (optimizing for Add To Cart due to little data) and Brand Awareness (optimizing for Ad Recall Lift).

During the Holiday season (Black Friday / Christmas), budget switched to 75% conversion and 25% brand awareness leading to timing specific coupons and deals for Maple Guild packaged products.

Landing Page Development

For Maple Guild, top product specific landing pages were created to increase conversion rate to purchase, simplify checkout / decision-making, and lower steps / clicks taken to get individuals to purchase.

Associated with these landing pages were bespoke 10% discounts for immediate purchasers, creating an urgency effect and increasing purchase rates.

Performance Results

The post How Google & Facebook Ads Resulted to 300% Revenue Increase appeared first on Galactic Fed.

H.V.M.N., a premium San Francisco-based startup with a portfolio of products for daily keto support and overall brain and body optimization teamed with Galactic Fed to increase market share and improve their position in organic search results.

With their rapid growth, the client wanted to ensure that they also take into account the optimization and continuous development of their website. In addition to this, their goal was to increase their visibility and online presence to expand their reach, boost their traffic, and drive real impactful results.

To do this, Galactic Fed strategically laid out a custom SEO plan to meet the client’s expectations. The plan included building high quality, authoritative backlinks via different outreach strategies, extensive Google Best practices technical SEO site audit, on-page optimization, and keyword research-based content strategy to identify content opportunities tailored to HVMN’s buyer’s journey.

Strategy: Galactic Fed got started by studying the client’s business including their target market, audience, key consumers and their locations, and their overall marketing goals. This allowed the team to align their focus on the most important aspects that needed to be considered to ensure Galactic Fed meets the client’s goals.

Subsequently, the team audited the client’s sitemap and discovered and prioritized optimization opportunities. On-page optimization included the revision of meta description, headings, and page titles to include focus keywords and compel users and increase traffic, as well as UX areas of improvement.

To uncover keyword opportunities for ranking, Galactic Fed conducted thorough keyword research targeting both transactional and informational keywords. The findings were used to come up with an effective content strategy and apply this across all pages within the client’s site including product pages and blog posts. This helped the Galactic Fed team attract the right, target audience and drive relevant organic traffic.

The team also experimented with different email marketing campaigns including blogger outreach, targeted link building where the team focused on the less ranking pages, and build more authority to those, guest posting to target high ranking sites, and forum engagements. These strategies helped social proof HVMN’s brand in their niche and helped contribute to increased brand awareness.

Also, Galactic Fed consistently provided site architecture recommendations to ensure that the client’s site is easy to navigate and to maintain an optimized flow of link value. This helped decrease bounce rates and increase user experience.

Performance Results: Before engaging with Galactic Fed, the client’s site had some existing technical errors that require optimization. Each of these issues was addressed by the team and solutions were provided to improve the overall experience in the client’s site. They also helped HVMN’s internal team to execute these recommendations correctly that allowed them to better understand the best practices needed to avoid possible Google penalizations or de-ranking factors.

The multiple outreach campaigns launched for this project brought a positive SEO impact increasing the backlink profile of the client by 121%. They built links and partnerships with health and nutrition-related sites as well as bloggers who write mostly on health and wellness. Before the engagement, the client only have 3,949 backlinks pointing to its site. Then, by 11 months, this increased to 8,736 backlinks in total.

Moreover, the site’s organic traffic climbed to 91,482 visitors per month which is a 583% increase from the initial count of 13,403 visitors per month before Galactic Fed was brought in. Reflecting on this impact, the client evidently thrived in their industry and solidified their online presence.

The site’s organic keywords ranking in the top 100 increased by 363%. About 64,438 keywords earned a spot in the top 100 and 9,673 of which appeared in the top 10. This implies that more keywords appear on the first page of search results. This inline with improved user experience resulted in a remarkable increase in organic traffic.

Collectively, the SEO strategy tailored to fit the client’s objectives resulted in enhanced user experience, increased organic traffic and rankings, and long-term internal best practices.

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