Homes4Homes is a non-profit organization addressing housing needs in developing countries. Founded by Jonathan Harris and Mike Smalling, Homes4Homes was born from a passion for helping others secure a safe home, and today, they operate in Uganda, Mexico, Guatemala, and Honduras —  making a meaningful difference in countless lives.

The Challenge

Despite Homes4Homes’ noble mission, the organization faced challenges in driving traffic to their website and garnering support for their initiatives. Recognizing the need to enhance their online presence and increase engagement, they teamed up with Galactic Fed to increase newsletter sign-ups, contact submissions, and donations. 

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The FUNetix 12-Hour Reading App is an initiative of the American Youth Literacy Foundation that helps new and struggling readers, and especially underprivileged children, overcome learning challenges and learn to read English. The app uses a patented system that simulates a one-on-one tutoring experience so that children can learn virtually and independently even in homes where no adult support is available. 

The Challenge

FUNetix faced challenges in establishing Google Ads as a long-term growth channel and reaching their goal of universal distribution of the app.

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International Sanctuary is a non-profit organization dedicated to empowering survivors of human trafficking by providing safe, sustainable employment, education, and holistic care. Through their social enterprise, Purpose Jewelry, survivors create beautiful, handcrafted jewelry. Every piece is a symbol of resilience, and 100% of the profits support International Sanctuary’s mission to help these women rebuild their lives.

The Challenge

International Sanctuary wanted to make the most of their ad budget to increase website traffic and boost sales of Purpose Jewelry. Their goal was to reach more people who care about supporting a good cause, grow their brand awareness, and get more website purchases. This would help them raise more money to support survivors of human trafficking and provide them with safe, sustainable jobs. Ultimately, they aimed to drive more sales and expand their impact through a stronger ad strategy.

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Looking to increase their new account creations and email sign-ups, Garbo reached out to Galactic Fed for help with Google Ads.

The Strategy

The Google Ads strategy focused on three key goals: Building the brand’s name, improving the client’s competitiveness, and getting more traffic from non-branded queries.

Galactic Fed’s team recommended targeting audiences from specific segments that have shown interest or affinity to the products and services similar to Garbo’s. This approach helped to capture users more likely to convert on the website.

The team continuously tweaked the keywords campaigns targeted to ensure optimal results. This included keeping a growing list of negative keywords that helped to narrow down targeting for best performance.

The Success

The strategy developed and implemented by Galactic Fed helped Garbo significantly improved their conversions and grow the customer base.

The post Clean-Sheet Google Ads Strategy Decreases CPC by 30% for Background Check App appeared first on Galactic Fed.

Exponent Partners has been trusted by hundreds of nonprofit organizations to help them use technology for greater impact. Specializing in Salesforce-based solutions, they create tools that make it easier for nonprofits to manage programs, track results, and improve day-to-day operations. As a certified B Corporation, they are committed to balancing purpose with profit, using their business to do good.

The Challenge

Exponent Partners was looking to drive more people to their site through search to expand their reach and attract potential clients. They needed to improve their visibility through broader, relevant search terms within the nonprofit technology space.

The post 8x Increase in Clicks with Earned Link Building appeared first on Galactic Fed.

Due to COVID, Aspire expanded its programs to virtual and in-person sessions to continue serving youth in need of tutoring. They currently offer virtual tutoring sessions, virtual and in-person Learning Pods, and the Community Reading Buddies program that connects young adults mentors with early readers. 

Aspire Education wanted to find sustainable ways to improve lead numbers and reach potential donors. They set a goal to increase their qualified leads, increase donations, and attract more participants for the Community Reading Buddies program. 

To help the client reach their goals, Galactic Fed developed a paid media strategy to reach the desired audience and compel them to act.  

The Strategy: 

Galactic Fed set out to create a paid media strategy that would help Aspire to generate more leads through Google Ads. By utilizing paid search ads, our team reached leads who are interested in Bay Area education initiatives as volunteers, donors, and program recipients. 

The Galactic Fed team tested specific keywords that were likely to reach the desired audience. They also created highly targeted custom audiences related to topics such as online courses, childcare, education, tutoring, and educational resources, among others. 

The team created remarketing lists for search ads (RLSA), which allowed Galactic Fed to create tailored search campaigns based on user actions—in this case, users who have visited Aspire’s website, therefore more familiar with the brand and are more likely to convert. 

In addition to the RLSA campaign, Galactic Fed also created a Bay Area-specific ad group to meet the primary goal of targeting inquiries and getting leads from the Bay Area.

By combining strong market research with a hyper-targeted search campaign strategy, Galactic Fed set the foundation for Aspire Education to consistently reach relevant audiences and deliver strong CTR and conversion rates. 

The Success:

Thanks to the work of Galactic Fed, Aspire Education has expanded its reach and attracted new volunteers and program recipients to join their efforts. 

The post Using Google Ads to Achieve a Conversion Rate 27% Higher Than the Industry Benchmark appeared first on Galactic Fed.